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28 February 2026 · 1 min read

Landing page setup for contractor Google Ads

Which form-page elements directly impact CPC and conversion rate.

Landing page setup for contractor Google Ads

Don’t send ad traffic to a generic homepage. Send it to a service-specific form.

Show trust signals: recent projects, service area, response speed, and a clear next step.

Keep ad copy and form headline aligned so visitors instantly know they are in the right place.